This design was inspired by the "I LOVE NY" brand. I chose to use this ideas as previously the Goodness have used a well know brand such as Stella Artois. The changed the the name and replaced it with "The Goodness". This is a really good way to use advertise the band as people recognise the brand and then are surprised that it is an advertisement for something else. I added a deep shadow to highlight the font and heart and crown. I chose to use TG as it is "The Goodness". As people will not know what it is they will be intrested to find out what it is. 
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